About b.YELLOWTAIL

Native American-owned, Women-owned

Bethany Yellowtail  was born and raised on the Crow Nation (Apsáalooke) and is an enrolled member of the Northern Cheyenne Nation.

A 2009 graduate of the Fashion Institute of Design and Merchandising - FIDM, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for several private label companies before launching her own brand in 2015.

She is the designer and CEO of B. Yellowtail, and the B. Yellowtail Collective, a brand initiative to support Native American, First Nations, and Indigenous entrepreneurs.

Bethany’s artistic vision and work is irremovable from her social justice vision for her community: not only does she provide employment for dozens of artists, Bethany was active in the No-DAPL and women’s rights movements, fundraising thousands of dollars through apparel sales, teaching ribbon skirt workshops on site at the water protector camp, and creating a silk scarf to represent the women’s march on Washington. 

In a world where indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower her people through design and representation.